Model Context Protocol and URAIA
The Model Context Protocol (MCP) enables natural language conversation with your software (6).
Reducing the time it takes for you to build what you build best.
The most powerful emerging innovation from the AI tech landscape delivering value to date (opinion).
The Innovation
In the past →
Common workflow
Build in Software A
Transform in Software B
Polish in Software C
Now (MCP) →
Emerging workflow
A, B and C available and invoked in parallel through conversation
MCP is effectively asynchronous “Plug and Play” across HTTP API surfaces
Driving productivity and efficiency.
Bringing AI agents, consumers and businesses online with your deliverable plugged in to their workflows.
A lesser-known MCP benefit is discovery of new software interactions between systems.
Essentially, human or agentic discovery of unknown, forgotten or dormant links between systems.
A bridge between legacy and emerging software worlds, empowering agency.
This will drive the next 10 years of innovation. Just like the HTTP protocol did.
Is legacy a new moat in software?
Imagine
Real time weather monitoring in tandem with geographical satellite imagery. Identifying new earthquake markers before they occur. Possible!
Marketers having conversations in real-time with consumer analytics. Same day copy iteration.
Dynamic product provenance, labelling and certification delivered to consumers at point of consumption - URAIA.
Let’s recap what the HTTP protocol did;
Ecommerce and User growth HTTP protocol (1)(2)(3)(4)(5)
MCP, similarly, is protocol change.
This is why we built an MCP surface for URAIA. To take advantage of the new protocol.
URAIA now lets you bring your products online with an AI package surface seamlessly compatible with your existing workflows.
Use it right now in Claude or a natural language interface supporting MCP connectors (9).
Embed your product story into a URL and QRCode.
Fully customizable. Seamlessly iterable live.
3 easy steps to get started;
Connect our MCP server to Claude, Gemini or ChatGPT - https://tiviti.engineering/mcp
Chat about your product in any language. Embed nutritional information, certifications, labelling, the supply chain and more! Tell your product story
Place the URL or QRCode on your website or package for consumers to use. Sign up and see the engagement + Analytics. Edit live
Oh, that’s right, MCP is multi-lingual! The URAIA MCP works easily with Japanese and other languages.
Delivering;
Affordable, customizable AI chat
Live, customizable, interactive supply chain experience
Product awareness 10x faster than existing mechanisms
Check out these consumer examples;
Click to see an example consumer view of a QRCode placed on a Matcha product.
Click to see an example consumer view of a QRCode placed on a cosmetics product.
Click to see an example consumer view of a QRCode placed on a clothing product.
URAIA QRCodes and URLs act as a bridge between consumer, business and regulatory bodies.
Driving unique interactions.
Does your business want to evolve its consumer experience before and after the purchase? Let’s Chat!
We build fully custom MCP integrations. Book a session!
Do you have feedback? We want to hear about it. Contact us!
Get in touch!
P.S. Here is a rough industry forecast of what the MCP protocol might do. What do you think?
Forecasted adoption of the MCP protocol (6)(7)(8)
This changes the game.
References:
Statista / International Telecommunication Union. (2025, November 14). Number of internet users worldwide from 2005 to 2025 (in millions). Statista. https://www.statista.com/statistics/273018/number-of-internet-users-worldwide/ (statista.com)
Capital One Shopping Research. (2026, March 30). Online shopping growth statistics: Trend data by year. Capital One Shopping. https://capitaloneshopping.com/research/online-shopping-growth-statistics/ (capitaloneshopping.com)
INNOQ. (2025, April 9). A brief history of HTTP. INNOQ. https://www.innoq.com/en/blog/2025/04/a-brief-history-of-http/ (innoq.com)
International Telecommunication Union. (2024, November 10). Facts and Figures 2024 — Internet use. ITU. https://www.itu.int/itu-d/reports/statistics/2024/11/10/ff24-internet-use/ (itu.int)
Shopify. (2025). Global ecommerce sales. Shopify. https://www.shopify.com/blog/global-ecommerce-sales (shopify.com)
Truto. (2026, April 3). What is MCP (Model Context Protocol)? The 2026 guide for SaaS PMs. Truto Blog. https://truto.one/blog/what-is-mcp-model-context-protocol-the-2026-guide-for-saas-pms/ (truto.one)
Precedence Research. (2026, May 12). AI agents market size, share & forecast 2026–2035. Precedence Research. https://www.precedenceresearch.com/ai-agents-market (precedenceresearch.com)
SuperAGI. (2025, June 20). The economic impact of autonomous AI agents: Projected GDP contributions and business transformation. SuperAGI. https://superagi.com/the-economic-impact-of-autonomous-ai-agents-projected-gdp-contributions-and-business-transformation/ (superagi.com)
Anthropic. (2025). Connectors overview. Claude.ai Documentation. https://claude.com/docs/connectors/overview (claude.com)
Steps to connect URAIA MCP server
